In this course, budtenders learn the customer service and sales skills they need to be successful in a retail shop. They will learn about the different types of cannabis consumers and the best ways to serve each of them. In addition, the customer-focused sales methodology will teach budtenders how to increase store sales by compliantly making the right recommendations for each consumer. The course closes with a final lesson on answering customer FAQs in a way that is compliant with Canadian regulations, but still increases store sales.